ubisoft just dance / you can’t stop the dance
We all know that feeling when we hear a great beat, a song so good, it gets us moving - Toes go tapping and hips start swaying without us realizing it. That’s Just Dance, a game so infectiously joyful, you can’t stop it from spreading and taking over the world.
THE CAMPAIGN
To promote the premiere of the 14th edition of Just Dance+, we tapped into the contagious nature of the game, by creating a global dance hysteria with music from Bad Bunny. Airing internationally in over 30 languages, every piece from broadcast to social infected fans with “the dance” through influencer challenges and quirky snap chat filters.
PRESS
