Flippers / Roll Through

Flipper’s Roller Disco Boogie Palace, the most iconic skating ring of the 1970’s, is back in 2023, launching in NYC and London thanks to the iconic Liberty Ross. But to get everyone to roll through, we had to tap into a community of skaters (from local stars, to skating celebrities like Usher) to spread the world everywhere, even on the NBA Finals Halftime show.

THE LAUNCH

With Flippers at the Rockefeller Center first launch first in line, we had skate-fluencers take over subway trains, left neighborhood specific messages as invites, dropped limited edition merch on NTWRK, brought skating to windows at Sacs, and more.

LIMITED DROPS ON NTWR

THE NBA HALFTIME SHOW

Post launch of Flippers NYC, we introduced the first ever skating half-time show at the NBA finals, in collaboration with Usher.

FLIPPERS X USHER

Followed by an official collab with Usher for the Flippers launch in London.

THE PRESS

“Boogie” is back and all over the press.