nwsl - Challenge accepted
To promote viewership of the National Women Soccer League’s 2023 UKG Challenge Cup, we launched a new logo and campaign that got fans excited - “Challenge Accepted” showcases the attitude of women in the sport - just as gritty, exciting, and badass as any.
THE CAMPAIGN
FAN SERVICE
We made it easy for fans to track their favorite teams and players via the cup site,
while social served as a space to share stories from the players and fans alike.
THE MERCH
Customizable swag, for the fans attending the games.
