NWSL - Challenge Accepted

To promote viewership of the National Women Soccer League’s 2023 UKG Challenge Cup, we launched a new logo and campaign that got fans excited - “Challenge Accepted” showcases the attitude of women in the sport - just as gritty, exciting, and badass as any.

Agency: Known New York / Role: Creative Director

FAN SERVICE

We made it easy for fans to track their favorite teams and players via the cup site,
while social served as a space to share stories from the players and fans alike.