Coke zero / Frenemies

NCAA is all about rivalries. The prestige, the bragging rights, who has the bigger… trophy cabinet. So this March Madness, we asked two "big time" comedians (Chris D'Elia and Jerrod Carmichael) to set aside their basketball beef and come together over a Coke zero as Frenemies. We even got rival fans of all 68 teams to squeeze into a Frenemy jersey for a moment of semi-reluctant happiness.

THE STUNT

THE FRENEMY JERSEY

At the NCAA tournament, rival fans squeezed into custom-made Frenemy jerseys in exchange for free tickets.
Once accepting, they then discovered they had to sit and "enjoy" the entire game in it.

ON CAMPUS

To get rival fans excited before the games, we partnered with I LOVE DUST to create frenemy mascots in real time.