Target Holiday / thinking of you
The holidays are for gathering with our loved ones, creating new memories, and celebrating meaningful traditions. With the Amazons of the world talking about speed and efficiency, we saw an opportunity in creating an eye-to-moment with customers, helping them feel acknowledged and supported during a hectic time of year.
THE CAMPAIGN
By showcasing all the ways guests celebrate the season, we proved that Target turns what you want to do into what you can do.
The anthem of our campaign is a new interpretation of the 1970’s classic, “I Feel Love”, recorded by Multi-Platinum, four-time GRAMMY Award® winning artist Sam Smith, in collaboration with producer Guy Lawrence of Disclosure. Mexican singer and actress Danna Paola brings a Latin twist to the recording for our Spanish language version.
TARGET X UNIVISION
We also collaborated with Univision to have Danna Paola perform her recording of “Pensado en ti” (“I feel love”) live with the contestants of their hit show, Reina de la canción.
HAPPY HOLIDAYS
