One Hit Wonders
Sometimes I listen to Chumbawamba while nibbling on a piece of a campaign. Or I dabble in the entertainment world.
Here are some of those projects.
UMG - MUSIC NEVER STOPS
Agency - Known NY
Universal Music Group’s accomplishments span the years. They don’t stop, just like music itself, they keep going. In a film for the Grammy’s 2023, we celebrated the unstoppable power of music through the years.
JÄGERMEISTER / BE THE MEISTER
Agency - Opperman Weiss, NY
To be Meister, you have to know how to play it kühl - as in serving Jägermeister ice-cold at precisely -18º Celsius.
So to make sure the instructions are clear, we made a series of bauhaus-inspired print ads, to turn drinkers into Meisters.
VITAMINWATER - HYDRATE THE HUSTLE
Agency - Ogilvy NY
Hustling can be thirsty work, especially when you’re underground. Thats why we took over the NYC subway (along with Philly, LA, Chicago and more) with a series of playful ads (some written, all designed by moi) to celebrate all the hot, sweaty hustlers out there.
