Value City Furniture / no need for furniture regret
With 89% of reviews for furniture companies rated one star due to poor quality and mismatched expectations, furniture regret has been at an all-time high. This was the perfect opportunity to position VCF’s well-priced furniture as the quality choice you could actually live with.
THE CAMPAIGN
Our campaign anthem, backed by a custom arrangement of a Cher classic (and legendary earworm), proved that you don’t need to “Turn Back Time” on your furniture decisions if you make a quality choice at VCF.
BACHELORETTE PARTNERSHIP
No one knows about making a regrettable choice better than Bachelorette contestant Jen Tran, who in her season was famously known for her split with contestant Devon quickly after the finale. So of course she chooses VCF for quality choice that actually lasts.