Coke zero / you don’t know zero ‘til you’ve tried it
Most people think they know what Coke zero tastes like, but the reality is they haven’t even tried it.
So to get them to put up or shut up, we made every one of our ads drinkable, making it easier than ever to try it.
AWARDS
Cannes 2015 Winner - Media Lion / Cannes 2015 Shortlist - Outdoor Lion / Cannes 2015 Shortlist - Direct Lion
THE STALKING STUNT
We had vending machines stalk people until they tried a Coke zero.
PRESS
The campaign was not only a hit, it garnered a lot of press.
AdWeek - Coke Zero Made a Drinkable Billboard That Is Actually Serving Soda to NCAA Fans
AdAge - Coke Zero Wants College Football Fans to ‘Drink’ It’s Ads
AdAge - Coke Zero Made a Drinkable Billboard That Is Actually Serving Soda to NCAA Fans
The Drum - Anatomy of an Ad: Behind the scenes of Coke Zero’s ‘drinkable advertising’ campaign
Campaign - Global Event TV: Coca-Cola unveils drinkable billboard
ABC News - March Madness Fans at 'Final Four' in Indianapolis Guzzle From Drinkable Billboard
