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Coke zero / #opentotry

 

Coke ZERO / You Don’t Know ZERO ‘Til You’ve Tried It

Most people think they know what Coke ZERO tastes like, but the reality is they haven’t even tried it.
So to get them to put up or shut up, we made every one of our ads drinkable, making it easier than ever to try it. 

AWARDS

Cannes 2015 Winner - Media Lion / Cannes 2015 Shortlist -  Outdoor Lion / Cannes 2015 Shortlist -  Direct Lion 

To get everyone to try Coke zero, we made all ads drinkable. Because you don't know zero 'til you've tried it.

THE STALKING STUNT

We had vending machines stalk people until they tried a Coke zero.

Many people haven't tried Coke zero, so we had vending machines stalk them until they tried one. Because you don't know zero 'til you've tried it.

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