Jägermeister / BE THE MEISTER
To be Meister, you have to know how to play it kühl. That’s why we set out to teach the non-German world, how to properly enjoy the drink -served ice-cold at precisely -18º Celsius (just like their shots).
ICE KÜHL ADS
We kept it German, creating some kühl bauhaus-inspired film, print, and radio.
PRINT
THE CONVERSATION
