American Express OPEN / More Than a Card

Running a small business means being ready to deal with the ever-changing, unexpected demands that arise regularly. And when those needs or opportunities arise, they need more than just another credit card thrown at it. They need a card that gives them the buying power to tackle these demands, grow their business, and come out on top.

Agency: Ogilvy New York / Role: Senior AD & Designer

Taking our inspiration from model kits, we visualized each card’s ability to become exactly what business owners needed. From expanding their office space to fulfilling a large order, OPEN is there at every step of the journey. And that journey never stops.