American Express OPEN / more than a card
Running a small business means being ready to deal with the ever-changing and unexpected demands that come up regularly. And when those needs or opportunities arise, they need more than just another credit card thrown at it. They need a card that gives them the buying power to tackle these demands, grow their business, and come out on top.
THE CAMPAIGN
Taking our inspiration from model-kits, we visualized each cards ability to become exactly what business owners needed. From expanding their office space to filling a big order, OPEN is there for every step of the journey. And that journey never stops.
